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At this year’s Automässan in Gothenburg, taking place from 14 to 17 January, Falken Tyre Europe GmbH (Falken) will present a selection of its latest product highlights, underscoring the brand’s extensive expertise in high-performance, ultra-high-performance, EV, and off-road segments. The models on display reflect Falken’s commitment to combining innovative technologies with everyday usability and an attractive price-performance ratio.
Among the featured products are four standout tyre models from Falken’s current portfolio. These include the e. ZIEX, a tyre specifically developed to meet the demands of electric vehicles.
Another highlight is the Falken ZIEX 320, one of the brand’s most popular tyres, designed for sporty drivers who refuse to compromise on comfort. This versatile all-rounder not only delivers dynamic handling but also offers an ideal balance of performance, efficiency, and comfort for everyday driving.
For demanding off-road conditions, Falken introduces the WILDPEAK R/T 01, engineered to provide adventurers with maximum traction both on and off the road. Its innovative hybrid tread design combines the best features of all-terrain and mud-terrain tyres, making it an excellent choice for heavy pickups and off-road vehicles.
Falken is synonymous with advanced technology and performance, which is why the AZENIS FK520 is another must-see at the stand. This latest-generation ultra-high-performance tyre is specially developed for sports cars, delivering maximum precision and top-tier safety.
With this selection, Falken once again demonstrates its broad market positioning and ability to meet diverse driver needs – from performance enthusiasts to SUV owners and off-road adventurers. Trade visitors are invited to learn more about the technical features, innovations, and applications of these tyres at the stand.
There will also be plenty of entertainment: in addition to its tyre portfolio, Falken will showcase an original PDC dartboard and a handball signed by the German national handball team in 2024.
Visit Falken at Hall A02:62.
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.