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The tyre brand Falken, which belongs to Dunlop Tyre Europe GmbH has been selected as one of three finalists for the inaugural Service Award. Presented by the Federal Association of Tyre Retailers and Tyre Repairers (BRV, Bonn), this new award recognises those in the tyre industry who, from the retail sector’s perspective in the passenger car/light commercial vehicle tyre segment, stand out for exceptional service and a trust-based partnership.
Between 11 March and 15 April, BRV members were invited to rate their top partners in an online vote. The evaluation considered, among other criteria, experiences relating to delivery performance, meeting deadlines, ordering and logistics processes, commercial terms, customer service and sales support, as well as marketing and training programmes.
After more than 250 member companies were surveyed, Falken was selected to be a finalist for the Service Award - a strong endorsement from the specialist tyre trade.
“Being nominated for the BRV Service Award means a great deal as it is decided by the specialist tyre trade,” says Thomas Langer, sales director Germany at Dunlop Tyre Europe GmbH. “It confirms our commitment to offering Falken partners not only reliable and safe products, but above all dependable service, tailored support and a genuine partnership-based collaboration. This feedback motivates the whole team to remain focussed on serving our loyal customer base.”
The award ceremony will take place on 8 June, 2026, during the BRV General Meeting in Cologne, when the overall winner will be announced.
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.