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Offenbach-based Falken Tyre Europe GmbH (Falken), a subsidiary of Sumitomo Rubber Industries Ltd., is reaffirming its commitment to top-tier German football by extending its partnerships with VfB Stuttgart and Hamburger SV.
As an official partner of both traditional clubs, Falken has once again secured prominent advertising space in the respective stadiums, along with a strong presence across the clubs’ digital and offline platforms throughout the season. The partnership packages also include extensive hospitality opportunities and the right to use the club logos. With these collaborations, Falken is investing in brand strength and reach.
In Hamburg, the partnership is being taken a step further: as the Official Sponsor of HSV Women, Falken is underscoring the growing importance of women’s football while boosting visibility and reach in this dynamic market segment. The sponsorship package includes several minutes of in-game advertising (via LED or static modules), the opportunity for two children to accompany players onto the pitch at a women’s home match, and a signed HSV Women’s jersey. With this initiative, Falken once again sets an example by promoting diversity and supporting sport at all levels.
“Hamburger SV and VfB Stuttgart are among the most traditional football clubs in Germany and enjoy nationwide recognition. I am convinced that their strong media presence and resulting reach will enable us to connect with a broad target audience and strengthen brand loyalty in the long term,” says Markus Bögner, COO and President of Falken Tyre Europe GmbH.
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.