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Falken Tyre Europe GmbH had the great pleasure of welcoming its partners and customers from across southwestern Europe to the first in-person gathering of the ‘Falken Zone’, held yesterday evening. More than 200 companies from Spain, France, Italy, and Greece accepted the invitation to Palma de Mallorca to celebrate an important milestone with Falken: the fifth anniversary of the Falken Zone. The agenda features engaging meetings and events, providing the perfect opportunity for exchanging ideas and gaining new perspectives.
Established in 2020, the ‘Falken Zone’ was initially launched in Italy, Spain, and Greece, laying the groundwork for the rebranding of the former ‘Falken Points’. France and Portugal soon followed. A new logo marked this pivotal phase in the evolution of the Falken community. The program offers dealers and wholesalers a range of partnership models that go beyond marketing materials to include hands-on support in training, marketing, and communications. This also encompasses digital tools for customer acquisition, dealer matchmaking assistance, and Falken-branded hardware such as tyre displays, point-of-sale furniture, and workwear.
What began as a purely digital platform during the pandemic has grown into a vibrant and successful community across five countries. With over 1,000 partners, Falken Zone now stands as a symbol of international cooperation and partnership.
“Your trust and dedication are the foundation of our shared success,” said Markus Bögner, Managing Director and President of Falken Tyre Europe GmbH, during the welcome address on Wednesday evening. “This journey is more than a business meeting – it stands as a powerful symbol of solidarity, dialogue, and shared vision.”
The event not only marks a significant anniversary, but also offers a valuable setting for personal connections, networking, and mutual inspiration.
“Thank you for being part of the Falken Zone,” came the closing message. “Enjoy the event – and the journey ahead.”
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.