Stampa

Strong in seasonal sales: Falken to launch its “Falken says fill up” winter campaign in 20 countries

Offenbach am Main, September 2025 – Falken Tyre Europe GmbH is relaunching its longstanding “Falken says fill up” promotion in 2025 – and this time it’s bigger than ever before. The popular campaign will be rolled out in 20 European markets this autumn, and not only offers impressive products, but also attractive extras for end customers and retail partners alike. The campaign kicks off on 15 September and ends on 30 November.

Further information: https://campaign.falkentyre.com/

This season, Falken is focusing on all-season tyres, which are becoming increasingly popular in changeable weather zones with mild winters. The Falken EUROALL SEASON AS220 PRO is the informed choice for every season. With the EUROALL SEASON AS220 PRO, Falken now offers an outstanding product in this category specifically for performance-oriented vehicles. This all-season tyre stands for high cornering speeds on dry and wet road surfaces, and combines safety with a sports performance, also at speeds up to 270 km/h. It is the answer to the increasingly wet winter conditions, and also performs well on snowy road surfaces. The lightweight design of the tyre reduces fuel consumption while also cutting CO2 emissions. This makes the tyre the ideal solution for motorists who want to combine safety, comfort and economy.

As part of the “Falken says fill up” promotion, customers will be rewarded with a fuel voucher when they buy a set of Falken tyres from 16 inches and over. The promotion is to be accompanied by comprehensive POS material, TV commercials and a wide-ranging online campaign.

Another highlight is an exclusive competition: together with our partners LeBoat, Falken is holding a prize draw for a one-week houseboating holiday for up to four people on a comfortable two-cabin boat, enjoyment of nature included.

The campaign is taking place in Austria, Belgium, Bulgaria, the Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Luxembourg, the Netherlands, Poland, Portugal, Romania, Switzerland, Slovakia, Slovenia, Spain and Sweden; the type and amount of fuel vouchers may vary from country to country.

Latest News


New FALKEN EUROALL SEASON AS220 takes centre stage in brand´s upgraded winter tyre range

• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver

FALKEN Motorsports celebrates first win of the season in the ADAC RAVENOL Nürburgring Endurance Series

After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.

Facebook