Tomohiko Masuta appointed managing director of Falken and Sumitomo Rubber Europe
Tomohiko Masuta has assumed the position of managing director of both Falken Tyre Europe GmbH and Sumitomo Rubber Europe GmbH.
“Brand profile with balanced performance potential, good aquaplaning characteristics, stable and safe wet handling, short dry braking distances.” Such are the strengths of the FALKEN ZIEX ZE310 ECORUN, as described by the testers of the Falken tyres in the big summer tyre test completed by AUTOBILD ALLRAD magazine. Ten summer tyres in the 215/60R17 size were tested, with the Falken tyre coming in sixth overall and achieving a rating of “Good”.
The FALKEN ZIEX ZE310 plays in the premier league, especially when it comes to the safety-relevant wet tests: with an aquaplaning speed of 85.7 km/h, the Falken tyre is just 1.7 km/h behind the first-placed tyre and comes in at third place in this category. It also secured an impressive third place for its aquaplaning when cornering: with a lateral acceleration of 2.81 m/s2, the Falken tyre is just 0.22 m/s2 behind the best performer in the category. With an average speed of 62.2 km/h, the Falken tyre also keeps pace with the leading group in terms of its wet handling – just 0.4 km/h separate it from the top performer. Its braking performance on wet surfaces is also impressive: with a braking distance of 54.4 m at 100 km/h, the Falken tyre is only just over two metres behind the average braking distance of the top group, and receives a rating of “2-” in this category. In the dry braking category, just over a metre (1.1 metres) separates the FALKEN ZIEX ZE310 ECORUN from the first-placed winner. Here, too, the test vehicle was brought to a halt from a speed of 100 km/h.
“We are delighted to have performed so well in this test,” said Andreas Giese, Senior Manager Corporate Planning/Product Planning at Falken Tyre Europe GmbH. “It is also good to have third-party, independent confirmation that our tyre technology is consistently excellent and keeps pace with other premium suppliers when it comes to driving safety. After all, the testers rated the tyre especially highly in the safety-related testing categories”.
The FALKEN ZIEX ZE310 ECORUN has been available at retailers since May 2019, and is a summer tyre from the latest generation. Thanks to the use of latest tyre development technology, this Falken tyre has excellent traction and grip on wet and dry roads as well as outstanding wear resistance. The tyre, which is popular with both performance-oriented drivers and those who don’t want to sacrifice driving comfort, is now available in 124 sizes from 14 – 19 inches in the 35 – 70 series, and is approved for the speed classes H/V/W (210 – 270 km/h).