Tomohiko Masuta appointed managing director of Falken and Sumitomo Rubber Europe
Tomohiko Masuta has assumed the position of managing director of both Falken Tyre Europe GmbH and Sumitomo Rubber Europe GmbH.
The Falken SINCERA SN832 ECORUN tyre has obtained a new, important recognition courtesy of Altroconsumo, Italy’s largest nonprofit consumer organisation with more than 370,000 members, known for independent and scrupulous comparative tests on consumer products.
Falken’s SINCERA SN832 ECORUN tyre in fitment 175/65 R14T was ranked first, earning the title of ‘Best of the test’ and ‘Best buy’ when compared with 14 different tyre brands in the Altroconsumo’s summer tyre test.
The independent tyre test, which was published in the April issue of its monthly magazine, assessed the performance of tyres based on: dry and wet road handling and grip, durability, external and internal noise, and fuel consumption.
The SINCERA SN832 ECORUN’s performance achieved an overall score of 4 out of 5 stars. The Falken tyres were equally convincing in wet and dry road conditions, with 5 out of 5 stars for grip and stability on dry roads, along with aquaplaning resistance in curves.
The capabilities of the SINCERA SN832 ECORUN, which is the predecessor of Falken’s latest and recently-launched SN110 ECORUN pattern, illustrate how the brand’s continuous investment in technology, research and development, combined with cutting-edge testing, contributes to performance, efficiency and driver safety, while offering excellent value for money, as certified by independent testers.