Tomohiko Masuta appointed managing director of Falken and Sumitomo Rubber Europe
Tomohiko Masuta has assumed the position of managing director of both Falken Tyre Europe GmbH and Sumitomo Rubber Europe GmbH.
With seven out of ten points, the FALKEN ZE310 ECORUN has been awarded the rating of “Good” in the summer tyre test by auto motor sport magazine. Eleven summer tyres in the dimensions 195/55R16 H were put through their paces on the VW Polo and SEAT IBIZA test cars.
Once again, an independent test has demonstrated that the FALKEN ZE310 ECORUN performs particularly well when it comes to safety-related criteria: the Falken summer tyres achieved the maximum score in the categories of longitudinal aquaplaning (km/h) and transverse aquaplaning (m/s2), making them pretty much unbeatable in these tests, with ten out of ten points. The Falken tyre also performed consistently well in the other criteria, such as braking distance, lateral guidance and handling, scoring between 7 and 8 of a maximum of 10 possible points. Overall, the Falken tyre is just 1.1 points behind the test winner in the “performance in wet driving conditions” category.
The results for the driving performance on dry asphalt were also impressive: the critics found the tyres to offer “good control on dry curves with slow steering responses” and to provide “good residual grip” in this test category. All in all, the FALKEN ZE310 ECORUN scored 6.9 points in this area, putting it less than one point behind the average number of points.
“We are delighted to have performed so well in this test,” said Andreas Giese, Senior Manager Corporate Planning and Product Planning at Falken Tyre Europe GmbH, commenting on the rating. “The small car segment accounts for a very large share of the new registrations in Europe. We are therefore very pleased to be able to offer a safe tyre in this segment that has a very good price / performance ratio.”
The FALKEN ZIEX ZE310 ECORUN has been available at retailers since May 2019, and is a summer tyre from the latest generation. Thanks to the use of latest tyre development technology, this Falken tyre has excellent traction and grip on wet and dry roads as well as outstanding wear resistance. The tyre, which is popular with both performance-oriented drivers and those who don’t want to sacrifice driving comfort, is now available in 124 sizes from 14 – 19 inches in the 35 – 70 series, and is approved for the speed classes H/V/W (210 – 270 km/h).