News


“Tanks” campaign to continue in January and February 2021

This year, the “Falken says tanks” promotional campaign is celebrating its 10th anniversary. This highlight is a welcome occasion for continuing the successful campaign with something special: the campaign is to continue into the new year, extending to January and February, in Germany.

Falken mantiene su apuesta por el fútbol

Falken Tyre Europe ha llegado un acuerdo con dos de los equipos de fútbol más importantes de LaLiga y de la Bundesliga alemana, Atlético de Madrid y Borussia Mönchengladbach, para prorrogar su colaboración con ambos clubes durante la temporada actual 2020/21.

In 2020, FALKEN is playing an increasing role in the 24-hour race, whether virtually, on TV or live from the circuit

This year, the ADAC TOTAL 24h race at the Nürburgring is taking place under special circumstances. For the first time in the almost 50-year history of the classic endurance event, it was necessary for the race to be postponed from its original timeslot in May to a new date. The waiting is now over: from 24th until 27th September, what may be the most unusual 24h race in history is set to take place

Falken winter tyres awarded “recommended” test review

Having been awarded the accolade of recommended product in the latest tyre test by the Austrian Automobile, Motorcycle and Touring Club (ÖAMTC, in cooperation with ADAC and STC), the current Falken EUROWINTER HS01 is one of the most solid winter tyres for passenger cars. This result also puts it ahead of some of the leading products. In a test field with a total of 15 candidates in the wide-ranging 205/55 R16H format for compact cars and vehicles in the lower mid-range category, the Falcon EUROWINTER HS01 achieved sixth place.

Falken celebrates 10th anniversary of its “Tanks” campaign

For the tenth time in succession, Falken is launching its “Falken says tanks” sales promotion campaign in Germany and Austria as well as other core European markets of the tyres brand. From 15th September until 30th November 2020, customers in participating stores will receive a prepaid card for refuelling and shopping if they buy Falken winter- or all-season tyres.

Audi Nines Mountainbike presented by Falken

Some 25 of the world’s best athletes from ten nations are all set to meet at the big Audi Nines Mountain Bike Event, which is taking place from 7th until 12th September 2020 at the Ellweiler Quarry, Birkenfeld in the Hunsrück region of Germany.

Seguridad todo el invierno con los neumáticos Falken

También en esta temporada, Falken se adapta a las necesidades de los conductores de turismos y SUV, que demandan neumáticos de invierno seguros, si bien ha ampliado su catálogo de dimensiones de neumáticos de invierno con muchas dimensiones más. Esto también se aplica a los neumáticos para todo el año de Falken, que ofrecen seguridad y rendimiento no solo en invierno, sino durante todo el año.

Falken launches new social media campaign, “Pass the Wheel”

With the coronavirus pandemic putting visits to dream destinations on hold, Falken Tyres is inviting its social media followers on a special journey with its new “Pass the Wheel” campaign. Three beautifully shot videos will take them on a virtual road trip along some of Europe’s most beautiful roads and passes, travelling from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The Pass the Wheel trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

Falken Zone, el nuevo programa de fidelización de Falken. El programa de soporte para los distribuidores de neumáticos Falken comienza en Italia, España y Grecia

Falken Tyre Europe, la filial europea de Sumitomo Rubber-Industries Ltd., el quinto mayor fabricante de neumáticos del mundo, ha iniciado una gran campaña de promoción en sus mercados más importantes del sur de Europa desde el 1 de julio de 2020: en Italia, España y Grecia damos el primer paso del nuevo programa de afiliados, la nueva red denominada Falken Zone.

Bad luck for Falken

The second round of the Nürburgring Endurance Series season did not go as planned for Falken today.

8th place for Falken at the NLS-opening at Nürburgring

The season start of the Nürburgring Endurance Series (NLS) was a very special one. After an eight-month break, the engines finally roared again. Surprisingly in the grid: The Falken Porsche 911 GT3 R with Christian Engelhart and Dennis Olsen, who crossed the finish line in eighth place.

24 retos en 24 horas – Falken Motorsports domina otros retos con la #24in24

Puesto que la carrera ADAC TOTAL 24h en el Nürburgring se ha aplazado a septiembre, la entusiasta comunidad de fans de Falken ha pensado en diferentes retos para que los pilotos de Falken los resuelvan en casa ante una cámara en lugar de enfrentarse al «infierno verde». Además de los pilotos de carreras de Falken Peter Dumbreck, Klaus Bachler y Martin Ragginger, también se enfrentarán a esta serie de retos de la 24in24 (que van desde dibujar el Nordschleife con los ojos vendados hasta bailar e incluso enfrentarse a un reto de limpieza del hogar) los pilotos de Porsche Dirk Werner y Sven Müller, así como los «drifters» profesionales James Deane, Rohan van Riel y Mark Vissers. Estos vídeos se mostrarán durante la cita original del evento, entre el 23 y el 24 de mayo de 2020.

“FALKEN says tanks”– Sales campaign to be launched again

Falken is once again launching its “Falken says tanks” promotion this spring and is supporting its dealers in the European core markets with its proven sales campaign: End customers who buy a set of Falken summer tyres from 16 inch summer treads AZENIS FK510, AZENIS FK510 SUV, LINAM VAN01, ZIEX ZE310 ECORUN, ZIEX ZE914, WILDPEAK AT or new addition to the Falken portfolio SINCERA SN110 between 15. March and 31. May 2020 will receive a prepaid card for refuelling and shopping. For example, customers in Germany and Austria receive a Shell prepaid card with a credit balance of 20 Euro.

Falken donates for charity in Offenbach

Instead of Christmas presents for customers, Falken decided last year to support an Offenbach-based non-profit organisation with a donation. Thus "Von Herzen zu Herzen gemeinnützige GmbH" was pleased to receive a donation cheque of 5,000 Euros, which was symbolically presented today by Markus Bögner, COO and President of Falken Tyre Europe GmbH, to the founder and managing director of the organisation, Dirk Lünzer.

Neumáticos Falken para el Audi A1 citycarver

Se siente como en casa en cualquier entorno, tanto en la ciudad, por carreteras secundarias y autopistas como por terrenos ligeros. Es el nuevo modelo de la serie A1 de Audi: El Audi A1 citycarver, disponible desde el otoño de 2019.

Sincera SN 110: El nuevo neumático de Falken para vehículos pequeños y compactos

El nuevo Falken Sincera SN110 es un producto ecológico: ahorra energía gracias a su baja resistencia de rodadura y ofrece una excelente comodidad en la conducción. Al mismo tiempo, sienta nuevas bases en cuanto a propiedades de marcha. De este modo, el neumático ofrece una transición de dirección muy directa y recorridos de frenado cortos. Ambas cosas sirven para la seguridad en el tráfico y de los ocupantes del vehículo. La novedad estará disponible en la temporada de cambio de equipamientos, en la primavera de 2020, en numerosas dimensiones.

Falken doubles up for 2020 Nürburgring Endurance Series and N24 with brace of Porsche 911

Tyre brand Falken has confirmed its 2020 motorsport plans, announcing it will run a pair of the latest specification GT3 Porsche 911 GT3 R in both the Nürburgring Endurance Series (formerly known as the VLN) and the Nürburgring 24h race. Falken Motorsports race team, run by Schnabl Engineering for the tenth consecutive year, has ordered a new 991.2 chassis to run alongside its 2019 Porsche. Both cars will be identical in specification.

New winter test track for Sumitomo Rubber Europe GmbH in northern Sweden

The test track that Sumitomo Rubber Europe GmbH (SREU) put into operation in Arnemark, northern Sweden, in December comprises two groomed snow areas, each approx. 15,000 m2, about three times the size of a football pitch, two snow handling courses, each 1,600 metres long, and a 600 metre long ice handling track.

Falken among Top-Ten at VLN final

Sven Müller’s and Patrick Pilet’s joy in their hard-won second place at the VLN Endurance Championship at the Nürburgring was to be short-lived, after a misdemeanour in a “Code 60 Zone” triggered a subsequent time penalty for Falken, relegating them from second to seventh place.

Falken Ends VLN Final with a Top 10 Finish

Falken rounded off the 2019 jubilee season with sixth place for Klaus Bachler and Martin Ragginger in the #4 Porsche 911 GT3 R, and tenth place for Peter Dumbreck, Alexandre Imperatori and Sheldon van der Linde in the #3 BMW M6 GT3.