Prensa
Since December 2024, Falken Tyre Europe GmbH has been the official tyre partner of the Professional Darts Corporation (PDC). Following a successful first year, Falken has decided to extend the partnership until November 2026.
The new World Champion will be crowned on 3 January 2026 at London’s Alexandra Palace, marking the start of the 2026 season. In terms of prize money and audience capacity, the 2025/26 World Darts Championship is breaking all records: for the first time in the history of darts, the winner’s prize will amount to £1,000,000 – part of a total prize fund of £5,000,000.
Last year, Falken showcased its presence at every PDC tournament, including several events featuring its own activation game, prize draws and exclusive meet-and-greets with well-known darts players such as Max Hopp. As part of the extended partnership, Falken will also be present at international tournaments of the PDC World Series of Darts – including events in the USA, Australia, New Zealand and many more.
“We are delighted to extend our partnership with the PDC World Darts Championship,” comments Markus Bögner, Managing Director and President of Falken Tyre Europe GmbH. With its international reach and a dynamic, sports-oriented target audience, Falken is the perfect partner for the PDC. Furthermore, the attractive winner’s prize reflects the strong demand and significantly contributes to Falken’s high brand visibility.”
Adam Perfect, Head of Commercial at the PDC stated: “We are proud to partner with Falken as a global partner of the PDC and align with the worldwide reach of their brand across key darts markets. We look forward to continue working with their expert team to build a deeper connection with darts fans across multiple touchpoints of the partnership.”
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.