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We will be continuing our successful “Falken says fill up” promotion in 2026 and are thus starting the summer season with a full tank. The campaign will run from 15 March to 31 May and will be implemented in 20 European markets. It combines a strong product portfolio with attractive added value for customers. Participants in the campaign will benefit from a special reward: when they buy a set of Falken summer or all-season tyres (16 inches or larger, except lorry tyres) they will receive a fuel voucher.
More information on the campaign: https://campaign.falkentyre.com/
This year, Falken is focussing on the Falken ZIEX ZE320 – a tyre designed for modern mobility in the summer months. The Falken ZIEX ZE320 stands for high driving comfort, precise handling and a balance between efficiency and suitability for everyday driving needs. Its optimised rubber compound ensures improved grip in wet conditions, while the reduced rolling resistance reduces both fuel consumption and CO₂ emissions compared to its predecessor. The Falken ZIEX ZE320 is therefore aimed primarily at frequent drivers and families who value safety, longevity and a relaxed driving experience – even when travelling long distances and in summer temperatures. The summer portfolio is complemented by the sporty Falken AZENIS FK520, which boasts high stability and short braking distances, as well as by the versatile and brand new Falken EUROALL SEASON AS220, which, as an all-season tyre, performs reliably even in changing climate conditions.
This year, Falken is adding a giveaway for barbecue and darts enthusiasts to its campaign. In cooperation with Enders, Falken will be giving away high-quality gas grills of the model UNIQ® PRO 3 IK KITCHEN Cruster® and, in partnership with Professional Darts Corporation, dart sets with Falken branding.
The campaign will take place in Austria, Belgium, Bulgaria, the Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Luxembourg, the Netherlands, Poland, Portugal, Romania, Switzerland, Slovakia, Slovenia, Spain and Sweden. The type and value of the fuel vouchers, as well as the promotion period, may vary from country to country.
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.