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The course for the future has been set: Falken Tyre Europe GmbH (Falken) is now operating under its new name, DUNLOP Tyre Europe GmbH (DUNLOP). The name change has now been officially entered in Offenbach’s Local Court commercial register, marking another milestone for the Sumitomo Rubber Industries, Ltd subsidiary.
The change is both a logical and strategically important step towards a stronger European brand presence for DUNLOP. At the same time, this transition would not have been possible without the strong foundation Falken has built through its high brand awareness, consistent quality and the support of a dedicated team.
Under its new name, DUNLOP is strengthening its position within a globally recognised brand with a focus on growth, innovation and sustainability.
A visible sign of this new beginning will follow next Monday with the naming of the DUNLOP City Tower. The DUNLOP logo will be unveiled at a ceremony at the City Tower in Offenbach. The Lord Mayor of Offenbach, Dr Felix Schwenke, will attend the event with the managing directors Hiroshi Hamada and Markus Bögner and the expanded DUNLOP team.
“The name change is an important milestone of which we can be very proud. It strengthens our identity and underlines that we are ready for the next steps. Our strong heritage with Falken is and remains part of our success, laying the foundations for DUNLOP’s future in Europe,” said Markus Bögner, managing director and president of DUNLOP Tyre Europe GmbH. “Our thanks go to all our employees and partners who have supported and accompanied us on this journey.”
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.