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Falken Tyre Europe GmbH (Falken) is launching a new chapter with its Adventure Camp initiative, placing the Falken WILDPEAK A/T AT3WA all‑terrain tyre at the centre of real‑world testing. The Falken Adventure Camp New York State will take place from 28 May to 7 June 2026, guiding participants through a variety of landscapes and road conditions across the State of New York.
The Falken WILDPEAK A/T AT3WA is designed for drivers who regularly switch between urban traffic, country roads and unpaved routes. The aim of the camp is to make this transition tangible and to demonstrate how an all‑terrain tyre performs both on everyday journeys and in more demanding off‑road environments.
The Falken WILDPEAK A/T AT3WA enters the Adventure Camp with strong credentials: in the auto motor und sport off‑road tyre test (September 2025), it took first place overall, outperforming six other all‑terrain models. The tyre delivered particularly impressive results on loose surfaces, offering short braking distances, stable lateral grip and high traction across a range of terrains.
The planned routes link urban areas with expansive natural landscapes, including forests, gravel tracks, remote trails and open countryside. The tour is intended to demonstrate how modern mobility and nature‑focused exploration can complement one another. The camp’s approach deliberately avoids extreme off‑road scenarios, instead highlighting real‑world driving situations in which an all‑terrain tyre can showcase its versatility.
Interested participants can apply until 31 March 2026 via the campaign website www.falken-adventure.com. With initiatives such as the Adventure Camp, Falken aims to make its marketing activities more experience‑driven. Rather than presenting products in isolation, the intention is to make them tangible in real‑life scenarios. In doing so, Falken seeks to highlight the strengths of its products while creating opportunities to experience their performance first‑hand.
• New FALKEN EUROALL SEASON AS220 provides dependable all-weather performance for compact and mid-size cars and SUVs • New tyre is the first from FALKEN to feature VARIO CORE technology, supporting reliable, safe driving experience for all powertrains • Broader FALKEN winter tyre line-up includes AS220 PRO, WILDPEAK A/T and EUROWINTER HS02, HS02 PRO – an option for every type of driver
Autumn is tyre change time. For FALKEN, it also marks the start of one of the most established promotional campaigns of the year. With the “Falken says fill up!” promotion, FALKEN is once again offering attractive buying incentives in 2026, and together with retail partners, creating added momentum for winter sales.
After finishing second overall the day before, FALKEN Motorsports moved up one more position: On Sunday, Tim Heinemann and Morris Schuring won the 66th ADAC ACAS Cup, the ninth round of the 2026 ADAC RAVENOL Nürburgring Endurance Series (NLS). The duo had already secured pole position that morning in their teal-and-blue No. 44 Porsche 911 GT3 R and then left nothing to chance in the four-hour race. Adverse weather conditions, including heavy rain at times, created extremely difficult conditions and led to numerous accidents on the legendary Nordschleife.