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For the 2019-20 season, Falken is the premium partner and official tyre partner of Borussia Mönchengladbach, a football club based in North Rhine-Westphalia that finished fifth in the German Bundesliga last season.
As part of the brand awareness raising initiative, Falken branding will be showcased on the advertising hoardings at the team’s stadium, BORUSSIA-PARK as well as on the LED video design boards and two so-called ‘cam-carpets’, which are located next to the goal. The Falken logo will also feature on press walls and interview boards, while a comprehensive hospitality programme is also part of the premium sponsoring package.
“This partnership is an important component in our strategic sponsorship programme, through which we are continuing to develop Falken’s brand recognition and engage with our regional traders and customers,” said Markus Bögner, Managing Director, COO and President of Falken Tyre Europe GmbH. “The team’s games at home and away will support this engagement alongside brand awareness raising activities at the BORUSSIA-PARK stadium.”
Five league titles, three DFB Cup wins and two UEFA Cup wins are amongst the proud tally of titles held by Borussia Mönchengladbach, which currently has around 87,300 members. With its colours of black, white and green known throughout the country, the club is among the most traditional and well-managed clubs in the Bundesliga.
"Falken is a global player in the tyre industry and we are very pleased to have the brand on board as an international partner, one who relies on Borussia’s traditional and family values in football in order to achieve and underpin its objectives in the market. We believe in the synergies of this partnership and look forward to working together," says Guido Uhle, Director Sponsoring at Borussia.
Fotocredit: Borussia Mönchengladbach